Hi, I’m Cindy

Hi, I’m Cindy

Hi, I’m Cindy

Hi, I’m Cindy

Experience designer & researcher with a strong Psychology background.

Experience designer & researcher with a strong Psychology background.

Experience designer & researcher with a strong Psychology background.

Experience designer & researcher with a strong Psychology background.

A bit about me

I develop innovative digital solutions that enhance user satisfaction and drive profitable results for my clients.

Before transitioning into design, I spent over a decade in psychology and education, using psychology-driven strategies to positively shape people’s experiences across diverse environments.

This unique combination of skills enables me to create a user experience that truly engages people while assisting clients in bringing their ideas to life.

When I’m not designing, I love exploring new places, spending time with loved ones, working out, and pursuing my next learning adventure.

Highlights  

Highlights  

Highlights  

IOS Mobile App 
Health & wellness 

IOS Mobile App Health & wellness 

IOS Mobile App Health & wellness 

​​Results-driven prototype that secured 45+ clients pre-launch

​​Results-driven prototype that secured 45+ clients pre-launch

​​Results-driven prototype that secured 45+ clients pre-launch

Collaborated with the UX and senior management teams at Equity Holdings to design the initial recommendation app prototype. Used market research and UX trends to identify key features and product differences, guiding usability testing and investor presentations.

Mobile App
Auto-retail 

Mobile App Auto-retail 

Mobile App Auto-retail 

UX Discovery package projected revenue growth and 12% productivity boost

UX Discovery package projected revenue growth and 12% productivity boost

UX Discovery package projected revenue growth and 12% productivity boost

Collaborating with a cross-functional team, I delivered a web vendor engagement dashboard UX package that projected 30+ client acquisitions by leveraging UX dashboard trends and engagement science principles, while boosting productivity with an automated onboarding. 

Web App
Ed-Tech

Web App Ed-Tech

Web App Ed-Tech

Improved POS tech used across 10,000+ CVS stores

Improved POS tech used across 10,000+ CVS stores

Improved POS tech used across 10,000+ CVS stores

Collaborated with the senior researcher at CVS Pharmacy to design and implement a research plan, delivering impactful findings and contributing to a comprehensive user research strategy for optimizing pin pad technology in retail payment systems.

Point of Sale (POS) System Retail Pharmacy

Point of Sale (POS) System Retail Pharmacy

Point of Sale (POS) System Retail Pharmacy

Boosted car sorting by 3.5x with a streamlined digital solution

Boosted car sorting by 3.5x with a streamlined digital solution

Boosted car sorting by 3.5x with a streamlined digital solution

In collaboration with MCB, a dealership in the Mexican market, I delivered a prototype app to showcase car inventory, leveraging UX sorting principles and dealership market research. The solution revolutionized the company’s system and enhanced user satisfaction.

Hi, I’m Cindy

Hi, I’m Cindy

Hi, I’m Cindy

Hi, I’m Cindy

Experience designer & researcher with a strong Psychology background.

Experience designer & researcher with a strong Psychology background.

Experience designer & researcher with a strong Psychology background.

Experience designer & researcher with a strong Psychology background.

A bit about me

I develop innovative digital solutions that enhance user satisfaction and drive profitable results for my clients.

Before transitioning into design, I spent over a decade in psychology and education, using psychology-driven strategies to positively shape people’s experiences across diverse environments.

This unique combination of skills enables me to create a user experience that truly engages people while assisting clients in bringing their ideas to life.

When I’m not designing, I love exploring new places, spending time with loved ones, working out, and pursuing my next learning adventure.

Highlights  

Highlights  

Highlights  

IOS Mobile App 
Health & wellness 

IOS Mobile App Health & wellness 

IOS Mobile App Health & wellness 

​​Results-driven prototype that secured 45+ clients pre-launch

​​Results-driven prototype that secured 45+ clients pre-launch

​​Results-driven prototype that secured 45+ clients pre-launch

Collaborated with the UX and senior management teams at Equity Holdings to design the initial recommendation app prototype. Used market research and UX trends to identify key features and product differences, guiding usability testing and investor presentations.

Mobile App
Auto-retail 

Mobile App Auto-retail 

Mobile App Auto-retail 

UX Discovery package projected revenue growth and 12% productivity boost

UX Discovery package projected revenue growth and 12% productivity boost

UX Discovery package projected revenue growth and 12% productivity boost

Collaborating with a cross-functional team, I delivered a web vendor engagement dashboard UX package that projected 30+ client acquisitions by leveraging UX dashboard trends and engagement science principles, while boosting productivity with an automated onboarding. 

Web App
Ed-Tech

Web App Ed-Tech

Web App Ed-Tech

Improved POS tech used across 10,000+ CVS stores

Improved POS tech used across 10,000+ CVS stores

Improved POS tech used across 10,000+ CVS stores

Collaborated with the senior researcher at CVS Pharmacy to design and implement a research plan, delivering impactful findings and contributing to a comprehensive user research strategy for optimizing pin pad technology in retail payment systems.

Point of Sale (POS) System Retail Pharmacy

Point of Sale (POS) System Retail Pharmacy

Point of Sale (POS) System Retail Pharmacy

Boosted car sorting by 3.5x with a streamlined digital solution

Boosted car sorting by 3.5x with a streamlined digital solution

Boosted car sorting by 3.5x with a streamlined digital solution

In collaboration with MCB, a dealership in the Mexican market, I delivered a prototype app to showcase car inventory, leveraging UX sorting principles and dealership market research. The solution revolutionized the company’s system and enhanced user satisfaction.