Hi, I’m Cindy
Hi, I’m Cindy
User experience designer & researcher with a strong psychology background
User experience designer & researcher with a strong psychology background
A bit about me
A bit about me
I develop innovative digital solutions that enhance user satisfaction and drive measurable results for my clients.
Before transitioning into design, I spent over a decade in psychology and education, using psychology-driven strategies to positively shape people’s experiences across diverse environments.
I develop innovative digital solutions that enhance user satisfaction and drive measurable results for my clients.
Before transitioning into design, I spent over a decade in psychology and education, using psychology-driven strategies to positively shape people’s experiences across diverse environments.
I develop innovative digital solutions that enhance user satisfaction and drive measurable results for my clients.
Before transitioning into design, I spent over a decade in psychology and education, using psychology-driven strategies to positively shape people’s experiences across diverse environments.
This unique combination of skills enables me to create engaging user experiences while helping clients bring their ideas to life.
When I’m not designing, I love exploring new places, spending time with loved ones, working out, and pursuing my next learning adventure.
Highlights
Highlights
Highlights
IOS mobile app
Health & wellness
IOS mobile app health & wellness
A results-driven prototype that secured 45+ clients pre-launch
A results-driven prototype that secured 45+ clients pre-launch
Collaborated with the UX team and senior leadership at Equity Holdings to design the initial recommendation app experience. Used market research and UX insights to define key features and differentiators, guiding usability testing and investor presentations.
Web app
Ed-tech
Web app Ed-tech
UX Discovery package projected revenue growth and 12% productivity boost
UX Discovery package projected revenue growth and 12% productivity boost
Collaborating with a cross-functional team, I delivered a vendor engagement dashboard UX package projected to drive 30+ client acquisitions. The solution leveraged UX dashboard trends and engagement science principles while improving productivity through automated onboarding.
Mobile app Automotive retail
Mobile app Automotive retail
Boosted car sorting by 3.5x with a streamlined digital solution
Boosted car sorting by 3.5x with a streamlined digital solution
In collaboration with MCB, a dealership in Mexico, I delivered a prototype app to showcase car inventory by applying UX sorting principles and dealership market research. The solution streamlined the company’s inventory system and improved user satisfaction.
Optimized POS System for retail pharmacy
Optimized POS System for retail pharmacy
Improved POS technology used across 10,000+ CVS stores.
Improved POS technology used across 10,000+ CVS stores
Collaborated with a senior researcher at CVS Pharmacy to design and implement a research plan, delivering impactful findings and contributing to a comprehensive user research strategy for optimizing PIN pad technology in retail payment systems.
Hi, I’m Cindy
Hi, I’m Cindy
User experience designer & researcher with a strong psychology background
User experience designer & researcher with a strong psychology background
A bit about me
A bit about me
I develop innovative digital solutions that enhance user satisfaction and drive measurable results for my clients.
Before transitioning into design, I spent over a decade in psychology and education, using psychology-driven strategies to positively shape people’s experiences across diverse environments.
I develop innovative digital solutions that enhance user satisfaction and drive measurable results for my clients.
Before transitioning into design, I spent over a decade in psychology and education, using psychology-driven strategies to positively shape people’s experiences across diverse environments.
I develop innovative digital solutions that enhance user satisfaction and drive measurable results for my clients.
Before transitioning into design, I spent over a decade in psychology and education, using psychology-driven strategies to positively shape people’s experiences across diverse environments.
This unique combination of skills enables me to create engaging user experiences while helping clients bring their ideas to life.
When I’m not designing, I love exploring new places, spending time with loved ones, working out, and pursuing my next learning adventure.
Highlights
Highlights
Highlights
IOS mobile app
Health & wellness
IOS mobile app health & wellness
A results-driven prototype that secured 45+ clients pre-launch
A results-driven prototype that secured 45+ clients pre-launch
Collaborated with the UX team and senior leadership at Equity Holdings to design the initial recommendation app experience. Used market research and UX insights to define key features and differentiators, guiding usability testing and investor presentations.
Web app
Ed-tech
Web app Ed-tech
UX Discovery package projected revenue growth and 12% productivity boost
UX Discovery package projected revenue growth and 12% productivity boost
Collaborating with a cross-functional team, I delivered a vendor engagement dashboard UX package projected to drive 30+ client acquisitions. The solution leveraged UX dashboard trends and engagement science principles while improving productivity through automated onboarding.
Mobile app Automotive retail
Mobile app Automotive retail
Boosted car sorting by 3.5x with a streamlined digital solution
Boosted car sorting by 3.5x with a streamlined digital solution
In collaboration with MCB, a dealership in Mexico, I delivered a prototype app to showcase car inventory by applying UX sorting principles and dealership market research. The solution streamlined the company’s inventory system and improved user satisfaction.
Optimized POS System for retail pharmacy
Optimized POS System for retail pharmacy
Improved POS technology used across 10,000+ CVS stores.
Improved POS technology used across 10,000+ CVS stores
Collaborated with a senior researcher at CVS Pharmacy to design and implement a research plan, delivering impactful findings and contributing to a comprehensive user research strategy for optimizing PIN pad technology in retail payment systems.