Hi, I’m Cindy
Hi, I’m Cindy
Hi, I’m Cindy
Hi, I’m Cindy
Experience designer & researcher with a strong Psychology background.
Experience designer & researcher with a strong Psychology background.
Experience designer & researcher with a strong Psychology background.
Experience designer & researcher with a strong Psychology background.




A bit about me
I develop innovative digital solutions that enhance user satisfaction and drive profitable results for my clients.
Before transitioning into design, I spent over a decade in psychology and education, using psychology-driven strategies to positively shape people’s experiences across diverse environments.
This unique combination of skills enables me to create a user experience that truly engages people while assisting clients in bringing their ideas to life.
When I’m not designing, I love exploring new places, spending time with loved ones, working out, and pursuing my next learning adventure.
Highlights
Highlights
Highlights
IOS Mobile App
Health & wellness
IOS Mobile App Health & wellness
IOS Mobile App Health & wellness
Results-driven prototype that secured 45+ clients pre-launch
Results-driven prototype that secured 45+ clients pre-launch
Results-driven prototype that secured 45+ clients pre-launch
Collaborated with the UX and senior management teams at Equity Holdings to design the initial recommendation app prototype. Used market research and UX trends to identify key features and product differences, guiding usability testing and investor presentations.
Mobile App
Auto-retail
Mobile App Auto-retail
Mobile App Auto-retail
UX Discovery package projected revenue growth and 12% productivity boost
UX Discovery package projected revenue growth and 12% productivity boost
UX Discovery package projected revenue growth and 12% productivity boost
Collaborating with a cross-functional team, I delivered a web vendor engagement dashboard UX package that projected 30+ client acquisitions by leveraging UX dashboard trends and engagement science principles, while boosting productivity with an automated onboarding.
Web App
Ed-Tech
Web App Ed-Tech
Web App Ed-Tech
Improved POS tech used across 10,000+ CVS stores
Improved POS tech used across 10,000+ CVS stores
Improved POS tech used across 10,000+ CVS stores
Collaborated with the senior researcher at CVS Pharmacy to design and implement a research plan, delivering impactful findings and contributing to a comprehensive user research strategy for optimizing pin pad technology in retail payment systems.
Point of Sale (POS) System Retail Pharmacy
Point of Sale (POS) System Retail Pharmacy
Point of Sale (POS) System Retail Pharmacy
Boosted car sorting by 3.5x with a streamlined digital solution
Boosted car sorting by 3.5x with a streamlined digital solution
Boosted car sorting by 3.5x with a streamlined digital solution
In collaboration with MCB, a dealership in the Mexican market, I delivered a prototype app to showcase car inventory, leveraging UX sorting principles and dealership market research. The solution revolutionized the company’s system and enhanced user satisfaction.
or
Hi, I’m Cindy
Hi, I’m Cindy
Hi, I’m Cindy
Hi, I’m Cindy
Experience designer & researcher with a strong Psychology background.
Experience designer & researcher with a strong Psychology background.
Experience designer & researcher with a strong Psychology background.
Experience designer & researcher with a strong Psychology background.




A bit about me
I develop innovative digital solutions that enhance user satisfaction and drive profitable results for my clients.
Before transitioning into design, I spent over a decade in psychology and education, using psychology-driven strategies to positively shape people’s experiences across diverse environments.
This unique combination of skills enables me to create a user experience that truly engages people while assisting clients in bringing their ideas to life.
When I’m not designing, I love exploring new places, spending time with loved ones, working out, and pursuing my next learning adventure.
Highlights
Highlights
Highlights
IOS Mobile App
Health & wellness
IOS Mobile App Health & wellness
IOS Mobile App Health & wellness
Results-driven prototype that secured 45+ clients pre-launch
Results-driven prototype that secured 45+ clients pre-launch
Results-driven prototype that secured 45+ clients pre-launch
Collaborated with the UX and senior management teams at Equity Holdings to design the initial recommendation app prototype. Used market research and UX trends to identify key features and product differences, guiding usability testing and investor presentations.
Mobile App
Auto-retail
Mobile App Auto-retail
Mobile App Auto-retail
UX Discovery package projected revenue growth and 12% productivity boost
UX Discovery package projected revenue growth and 12% productivity boost
UX Discovery package projected revenue growth and 12% productivity boost
Collaborating with a cross-functional team, I delivered a web vendor engagement dashboard UX package that projected 30+ client acquisitions by leveraging UX dashboard trends and engagement science principles, while boosting productivity with an automated onboarding.
Web App
Ed-Tech
Web App Ed-Tech
Web App Ed-Tech
Improved POS tech used across 10,000+ CVS stores
Improved POS tech used across 10,000+ CVS stores
Improved POS tech used across 10,000+ CVS stores
Collaborated with the senior researcher at CVS Pharmacy to design and implement a research plan, delivering impactful findings and contributing to a comprehensive user research strategy for optimizing pin pad technology in retail payment systems.
Point of Sale (POS) System Retail Pharmacy
Point of Sale (POS) System Retail Pharmacy
Point of Sale (POS) System Retail Pharmacy
Boosted car sorting by 3.5x with a streamlined digital solution
Boosted car sorting by 3.5x with a streamlined digital solution
Boosted car sorting by 3.5x with a streamlined digital solution
In collaboration with MCB, a dealership in the Mexican market, I delivered a prototype app to showcase car inventory, leveraging UX sorting principles and dealership market research. The solution revolutionized the company’s system and enhanced user satisfaction.
or
