T.Mobile
Mobile App
———————
Mobile app designed to showcase car inventory and help users efficiently sort vehicles through swipe-based or list-focused browsing, supporting stronger engagement and more informed decision-making.
Investor-Ready Product Concept
T.Mobile
Mobile App
———————
Mobile app designed to showcase car inventory and help users efficiently sort vehicles through swipe-based or list-focused browsing, supporting stronger engagement and more informed decision-making.
Investor-Ready Product Concept
T.Mobile
Mobile App
———————
Mobile app designed to showcase car inventory and help users efficiently sort vehicles through swipe-based or list-focused browsing, supporting stronger engagement and more informed decision-making.
Investor-Ready Product Concept
Client-Sector
Health & Wellness - FemTech - Marketplace
Collaborators
CEO
UX Team
Role
UX/UI Lead - Home & marketplace page
Page summary
⏱ 3 min read
⏱ 10 min read
⏱ 1 min read
OVERVIEW
Impact & Outcomes
User
Users can sort and compare cars faster than the old PDF system, boosting decision-making efficiency.
Personalization features, like saved cars, significantly increased session engagement.
Enhanced information clarity and CTA effectiveness through user-centered design.
Client / Business
Reduced weekly user support by introducing digital inventory access and self-serve browsing.
Return visits increase sales opportunities, strengthen user loyalty, and inform product decisions.
Higher engagement, return visits, and faster sorting are expected to increase MCB’s monthly revenue.
Product highlights
CASE STUDY
Secured meetings with 40+ prospect investors
The final look-and-feel mockups enhanced the project’s credibility and visual narrative, contributing to meetings with more than 40 potential investors.
Secured meetings with 40+ prospective investors
The final look-and-feel mockups strengthened the project’s credibility and visual narrative, contributing to meetings with potential investors.
The homepage achieved 100% user approval
All users gave positive feedback on the homepage, clearly understanding the company’s values, suggestion processes, and app functionality, which showcased a trustworthy experience.
Design that balances user needs & client requirements
Integrated ingredient information and a personalized shopping system for infinite product descriptions and selections, based on user research and client needs, creating an intuitive experience that drives engagement and sales.
Discovery
The user
The app’s primary user is a woman seeking natural solutions for menopause symptoms. She values trusted information, simplicity, and personalized guidance to make informed choices about supplements and lifestyle changes.
Our client
A visionary CEO in the health and wellness industry, launching a lean digital MVP for menopause support, with a strategic roadmap to scale into a broader marketplace and incorporate AI-driven personalization in future iterations.
Understanding the problem & Approach
Motor City Bajío, a Mexican car dealership, aimed to modernize its car inventory showcase by replacing the outdated PDF download system, where users had to go online and manually download the current inventory.
Problem
Users experience long and inefficient car-sorting times due to the reliance on a PDF-based inventory system
Users disengage during the car-sorting process due to long reading times and the lack of visual car imagery in the PDF-based inventory system
Goals
Offer users three intuitive sorting systems that reduce car-sorting time and remain accessible and user-friendly for a broad range of user types
Enhance user engagement by providing clear, visual, and relevant information that users need to confidently evaluate and sort vehicles
PRODUCT - End-to-End UX Transformation
Based on a research-driven project, the company transitioned from a non-engaging, inefficient sorting system to a user-centered experience that significantly speeds up car sorting and decision-making.
From
Static PDF download experience
to
Dynamic swipe sorting system
Design process
From research to design
DISCOVERY - Market analysis and client alignment
Following multiple client workshops and the creation of a preliminary user flow, we conducted comprehensive desk research on marketplaces, recommendation engines, and menopause supplement systems. All relevant findings were systematically documented in a centralized research app with color-coded annotations to inform the architecture phase.
DEFINE - High-level information architecture
Following client alignment and a review of the comparative analysis results, the UX team defined a high-level information architecture for the app. At this stage, I took ownership of the homepage and marketplace, defining their structure and creating a high-level requirements map for each section to ensure alignment with the client.
RESEARCH - Usability text
We provided our client with actionable insights for investors, developers, and other stakeholders by conducting, analyzing, and presenting the results of a usability test to evaluate the overall app concept, measure user acceptance, and identify preferences for usability and functionality.
Home page usability test
Market place usability test
RESULTS
Post-usability testing, priorities, and resources were assigned to address identified issues. Findings drove the implemented changes below.
Global search bar
User research showed that while the search bar was initially planned only for the Marketplace, 66% of users expected to find search on the homepage to support faster and easier product discovery. Based on this insight, the decision was made to place the search functionality in the top navigation, enabling global, multi-context search across the app.
Top-level product category tab navigation and acceptance
The top-level product category tabs achieved 100% task success across users. However, one user experienced minor friction with the “All Inventory” label and suggested “All Products” as a clearer alternative. The design was retained, with labeling and navigation flagged for continued monitoring due to the issue's low priority.
Contextual title
30% of users were confused about why products were recommended to them. To improve this, we added a clarity layer to the Suggested Products section, helping users understand the reasoning behind each recommendation.
User Quote: "I do not understand why these are my recommended products. Who is recommending them?"
Product card engagement and user trust
The Product Card achieved 60% user satisfaction and successful task completion, indicating overall usability. However, 33% of users felt intimidated by the Buy button when it was the first interaction with a suggested product. The redesign incorporates multi-state purchase option buttons, allowing users to engage with different purchase flows, reducing interaction anxiety, and improving the overall conversion path.
User Quote “The buy so soon feels like cold selling, which could be off-putting to users.”
Product page navigation and user acceptance
All users reported a positive interaction with the product page, particularly regarding navigation and overall acceptance. However, 66% indicated a need for faster access to key ingredients and their symptom-relief benefits. The redesign introduces a dedicated layer highlighting ingredient benefits, with a visual focal point and expanded entry point to improve discoverability and reduce cognitive load.
See full product page
↓
Homepage overall usability and user acceptance
We evaluated the homepage against three core UX pillars: Engagement and discovery, trust and credibility, and education of app's systems with user privacy reassurance. Usability testing showed that 100% of participants provided positive feedback, reporting confidence in the information architecture and content needed to effectively navigate and engage with the app.
Homepage scroll experience
Concept Look & Feel Mockups and mood palette
Based on the logo and user expectations for a vibrant yet calm app, I created an initial color palette for the first mockup and investor meetings. Full palette refinement will follow in later research due to timeline constraints.
Product page
Home page
KEY CHALLENGES
The absence of similar apps in the market made defining user flows and designing intuitive car sorting patterns a challenge.
The UX team researched and analyzed sorting systems from other markets to inform intuitive, user-centered design solutions.
The client was located in central Mexico while the UX lead was in the US, creating challenges in coordinating user research and meetings.
All research and testing were conducted online with a coordinated schedule and strategic email communication to ensure smooth collaboration.
The client was located in central Mexico while the UX lead was in the US, creating challenges in coordinating user research and meetings.
All research and testing were conducted online with a coordinated schedule and strategic email communication to ensure smooth collaboration.
T.Mobile
Mobile App
———————
Mobile app designed to showcase car inventory and help users efficiently sort vehicles through swipe-based or list-focused browsing, supporting stronger engagement and more informed decision-making.
Investor-Ready Product Concept
T.Mobile
Mobile App
———————
Mobile app designed to showcase car inventory and help users efficiently sort vehicles through swipe-based or list-focused browsing, supporting stronger engagement and more informed decision-making.
Investor-Ready Product Concept
T.Mobile
Mobile App
———————
Mobile app designed to showcase car inventory and help users efficiently sort vehicles through swipe-based or list-focused browsing, supporting stronger engagement and more informed decision-making.
Investor-Ready Product Concept
Client-Sector
Health & Wellness - FemTech - Marketplace
Collaborators
CEO
UX Team
Role
UX/UI Lead - Home & marketplace page
Page summary
⏱ 3 min read
⏱ 10 min read
⏱ 1 min read
OVERVIEW
Impact & Outcomes
User
Users can sort and compare cars faster than the old PDF system, boosting decision-making efficiency.
Personalization features, like saved cars, significantly increased session engagement.
Enhanced information clarity and CTA effectiveness through user-centered design.
Client / Business
Reduced weekly user support by introducing digital inventory access and self-serve browsing.
Return visits increase sales opportunities, strengthen user loyalty, and inform product decisions.
Higher engagement, return visits, and faster sorting are expected to increase MCB’s monthly revenue.
Product highlights
CASE STUDY
Secured meetings with 40+ prospect investors
The final look-and-feel mockups enhanced the project’s credibility and visual narrative, contributing to meetings with more than 40 potential investors.
Secured meetings with 40+ prospective investors
The final look-and-feel mockups strengthened the project’s credibility and visual narrative, contributing to meetings with potential investors.
The homepage achieved 100% user approval
All users gave positive feedback on the homepage, clearly understanding the company’s values, suggestion processes, and app functionality, which showcased a trustworthy experience.
Design that balances user needs & client requirements
Integrated ingredient information and a personalized shopping system for infinite product descriptions and selections, based on user research and client needs, creating an intuitive experience that drives engagement and sales.
Discovery
The user
The app’s primary user is a woman seeking natural solutions for menopause symptoms. She values trusted information, simplicity, and personalized guidance to make informed choices about supplements and lifestyle changes.
Our client
A visionary CEO in the health and wellness industry, launching a lean digital MVP for menopause support, with a strategic roadmap to scale into a broader marketplace and incorporate AI-driven personalization in future iterations.
Understanding the problem & Approach
Motor City Bajío, a Mexican car dealership, aimed to modernize its car inventory showcase by replacing the outdated PDF download system, where users had to go online and manually download the current inventory.
Problem
Users experience long and inefficient car-sorting times due to the reliance on a PDF-based inventory system
Users disengage during the car-sorting process due to long reading times and the lack of visual car imagery in the PDF-based inventory system
Goals
Offer users three intuitive sorting systems that reduce car-sorting time and remain accessible and user-friendly for a broad range of user types
Enhance user engagement by providing clear, visual, and relevant information that users need to confidently evaluate and sort vehicles
PRODUCT - End-to-End UX Transformation
Based on a research-driven project, the company transitioned from a non-engaging, inefficient sorting system to a user-centered experience that significantly speeds up car sorting and decision-making.
From
Static PDF download experience
to
Dynamic swipe sorting system
Design process
From research to design
DISCOVERY - Market analysis and client alignment
Following multiple client workshops and the creation of a preliminary user flow, we conducted comprehensive desk research on marketplaces, recommendation engines, and menopause supplement systems. All relevant findings were systematically documented in a centralized research app with color-coded annotations to inform the architecture phase.
DEFINE - High-level information architecture
Following client alignment and a review of the comparative analysis results, the UX team defined a high-level information architecture for the app. At this stage, I took ownership of the homepage and marketplace, defining their structure and creating a high-level requirements map for each section to ensure alignment with the client.
RESEARCH - Usability text
We provided our client with actionable insights for investors, developers, and other stakeholders by conducting, analyzing, and presenting the results of a usability test to evaluate the overall app concept, measure user acceptance, and identify preferences for usability and functionality.
Home page usability test
Market place usability test
RESULTS
Post-usability testing, priorities, and resources were assigned to address identified issues. Findings drove the implemented changes below.
Global search bar
User research showed that while the search bar was initially planned only for the Marketplace, 66% of users expected to find search on the homepage to support faster and easier product discovery. Based on this insight, the decision was made to place the search functionality in the top navigation, enabling global, multi-context search across the app.
Top-level product category tab navigation and acceptance
The top-level product category tabs achieved 100% task success across users. However, one user experienced minor friction with the “All Inventory” label and suggested “All Products” as a clearer alternative. The design was retained, with labeling and navigation flagged for continued monitoring due to the issue's low priority.
Contextual title
30% of users were confused about why products were recommended to them. To improve this, we added a clarity layer to the Suggested Products section, helping users understand the reasoning behind each recommendation.
User Quote: "I do not understand why these are my recommended products. Who is recommending them?"
Product card engagement and user trust
The Product Card achieved 60% user satisfaction and successful task completion, indicating overall usability. However, 33% of users felt intimidated by the Buy button when it was the first interaction with a suggested product. The redesign incorporates multi-state purchase option buttons, allowing users to engage with different purchase flows, reducing interaction anxiety, and improving the overall conversion path.
User Quote “The buy so soon feels like cold selling, which could be off-putting to users.”
Product page navigation and user acceptance
All users reported a positive interaction with the product page, particularly regarding navigation and overall acceptance. However, 66% indicated a need for faster access to key ingredients and their symptom-relief benefits. The redesign introduces a dedicated layer highlighting ingredient benefits, with a visual focal point and expanded entry point to improve discoverability and reduce cognitive load.
See full product page
↓
Homepage overall usability and user acceptance
We evaluated the homepage against three core UX pillars: Engagement and discovery, trust and credibility, and education of app's systems with user privacy reassurance. Usability testing showed that 100% of participants provided positive feedback, reporting confidence in the information architecture and content needed to effectively navigate and engage with the app.
Homepage scroll experience
Concept Look & Feel Mockups and mood palette
Based on the logo and user expectations for a vibrant yet calm app, I created an initial color palette for the first mockup and investor meetings. Full palette refinement will follow in later research due to timeline constraints.
Product page
Home page
KEY CHALLENGES